5 Google AdWords Features You Should Be Using In 2018

5 Google AdWords Features You Should Be Using In 2018

There is a lot you need to know about Google AdWords management. Google's privacy policy has not been improved as it updates and unlocks its new features on the AdWords platform. The new Google AdWords interface may take some time to understand but once you get it it will be like a piece of cake. In 2018 Google found itself in a game of product marketing against Amazon. This year Google AdWords management introduces some cool new features in the marketing business. You must have the following five features whether you are running a business in a business company or a particular digital store. Let's find out what the key features of Google AdWords management are.

By 2019, an older version of AdWords management interface will come out and you will get a new interface that will help you trade better.

Here is a list of five features you should use in 2018 by AdWords administrators.

New AdWords interface

Of course users will take a moment to get used to the new Google AdWords management interface. Once they understand the interface they will definitely love it. In the new interface, you will enter a world where you can bid on different phone extensions, paid revenue, update other new landing pages and also promote discounts. The new Google AdWords management interface makes all of this possible for its users.

In the new user interface of the Google AdWords management system, you will find a new UI and some awesome controls. The most popular improvements by the user interface are call detail reports. In the old version, you could see not only the levels but also the new interface, you would know how long your keywords were producing. In the new Google AdWords interface, you'll find a cool dashboard where you can see all the trends.

Extension Promotions

In 2018 more than $ 180 billion was spent on digital advertising. What does this have to do with promotions? In the new updates of Google AdWords, a major improvement is the promotion of extensions as with the help of this you can push your product into more doors. It is well documented in Google Policy that the increase in extensions depends on the click rate. Advertisers are always trying to engage more customers. Google is trying to get everything done for you to use in AdWords, not Amazon.

Message Extensions

Once you have created your landing page as an art there are many opportunities for users to contact you before reading your page. You should use a new extension with Google AdWords "Message Extension" so they can easily contact you. Message extensions contribute to user engagement with your landing page. Message extensions are an integral part of your landing page. PPC management also works here as in normal text ad users can click on your page but the connection is not always 100%. PPC management on the other hand helps you in another effective way. If you use a message extension you will know what your users want from you.

Call only ads

PPC management works in the form of Call ads only. The thing to note is that call only ads that will only work on mobile-enabled devices. This allows for easy clicking of calls. Google AdWords opens more than enough data for your campaign using mobile ads only. With the help of hitting ads only, you can see the following things like

How many users click on your page without a phone? How many calls are made and what is the length of each call? What keywords are generated when an ad is clicked?

Purchase Campaigns

Purchase ads are provided by AdWords as this is the best way to market purchase campaigns. A simple search can yield a large number of results against your product. This is the difference that advertising can make. According to a recent report, 87% of clicks appear on purchase ads and 60% of ads for keyword tags are brand-free.

Final Words

AdWords has been greatly improved in 2018 and these tools hopefully will help you and give you a new perspective. If you are still struggling, make an appointment with our experts and specialists to speed up your account.